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Keywords that Work

Keywords that Work

Keywords are nothing new. Previously known as buzzwords, keywords are words specific to a particular industry or profession and have two vital purposes in your job search.

A Single Keyword Communicates Multiple Skills and Qualifications

When a prospective employer reads the keyword “sales,” he or she will assume you have experience in new business development, product/service presentation, negotiations, sales closings, customer relationship management, new product introduction and more. Just one keyword can have tremendous power and deliver a huge message.

Keywords Are the Backbone for Resume-Scanning Technology

If a company is seeking a chief financial officer, it may do a keyword search through thousands of resumes to find candidates with experience in tax, treasury, cash management, currency hedging and foreign exchange. If you don’t have those words in your resume, you will be passed over.

Typical keywords for the $100,000-plus executive include:

  • Strategic Planning
  • P&L Responsibility
  • Performance Optimization
  • New Business Development
  • Budgeting & Finance
  • Corporate Administration
  • World Class Organization
  • Crisis Management
  • Organizational Leadership
  • Profitability Improvement
  • Multi-Site Operations
  • Joint Ventures & Alliances
  • Consensus Building & Teaming
  • Decision-Making
  • Best Practices & Benchmarking

Although one might assume keywords are individual words, they can be phrases as demonstrated above.

How and Where Do You Use Keywords?

It’s good form to use keywords in all your marketing communications, including resumes, cover letters, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate, to be sure you are communicating a complete message of who you are and what value/knowledge you bring to the organization.

Here are a few ideas for how and where to incorporate keywords into your resume:

-*_In the Career Summary at the Beginning of Your Resume:_ Summaries are the ideal section in which to highlight your most notable keywords, and you can do this either in a paragraph format or a listing of bulleted items. By doing so, you’re quickly communicating your core qualifications for immediate impact.

-*_In Your Job Descriptions:_ Use keywords to write powerful action statements, project highlights, achievements and more.

-In a Separate Section: Although optional, as noted above, you may choose to summarize your keywords in a separate section titled Professional Qualifications or Executive Qualifications.

Moving Forward

Get a copy of your resume and review it carefully. Have you incorporated all of the keywords most relevant to your profession and your industry (if your search is industry-specific)? If not, go back through and integrate the appropriate keywords so your resume clearly communicates, “This is who I am.”

And remember, these same keywords will be the foundation for your interviews. Not only do you need to be able to write about your keywords, but you must be able to verbally communicate about them as well, in strong and powerful statements that highlight your successes, contributions and achievements.

Wendy S. Enelow is the author of 1,500-Plus Keywords For $100,000-Plus Jobs, 100 Winning Resumes for $100,000-Plus Jobs and Winning Interviews for $100,000-Plus Jobs.

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    over 4 years ago


    Not everyone who uses the internet, blog and do business online know about the importance of keywords. Thanks a lot for reiterating the it's essence in the computer world of business. More power! World Cup Soccer Jerseys

  • Photo_user_blank_big


    over 4 years ago


    Thanks for making everyone aware of keywords importance.Many people think that keywords are nothing but they play an important role in the candidate selection process.Keywords make the difference between an ordinary resume and a resume that stands out in the employer's eyes.
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  • Photo_user_blank_big


    over 4 years ago


    Thanks for ths article, just the other day, I received an e-mail from Jobzone critiiquing my resume in which my resume was written in federal government format, however it was critique as an industrial format. I replied as if their critique was really true-to-form and if their sevices address the requirements of federal position. I was told that I had a good resume but didn't pass the 30 second test and they didn't know if they would hire me. However here again, my resume has the buzz words that the federal government is looking for. Thanks again for the article it really will assist me in revising my resume.

  • Photo_user_blank_big


    over 5 years ago


    Resources for resume writing

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